Google is set to make changes to its search ranking algorithm to combat the spate of links leading to malicious web pages appearing at the top of Google’s search results, according to an inside source. Over the past few months, cybercriminals have been using blackhat SEO techniques to manipulate search rankings. When it first began, they were marginally successful at following Google Trends to find buzzy search queries and elevating a newly created targeted webpage.
But after a couple of months, these same gangs appear to have become disturbingly effective. Last week, when researching a news story, the top five results all led to fake scareware pages.
Obviously if Google fails to do something about this manipulation, users will lose trust and the good ole days of Google would be over fast. A Googler speaking on condition of anonymity told WebProNews a ranking change is pending that tackles spam of this kind. Once the change goes live, users shouldn’t see it “nearly as often.”
A report from security company PandaLabs identified over a million links targeting malicious webpages ranking for auto part searches. Google noted that many of the phrases mentioned in the report were rare. A phrase like [1989 Nissan Pickup Truck Engine Check Light Troubleshooting], for example, only appears on attack sites set up by spammers, which explains why Google brought back so many attack sites in response to similar queries.
Source : WebProNews