Online Marketing Strategy

 On Wednesday, February 18, 2009  

Online marketing strategyTips for Starting a New Online Business
One of the biggest mistakes that many businesses online and offline make is that they do not have a plan for success. Even though it is an online business, you should still have a business plan and you should have a search marketing strategy and know that you are targeting a large enough market. You should do searches online on Google, and Yahoo, and MSN, and see which of your competitors come up for that search term.

You should also do some market research analysis so that you know which search terms people are searching for the most. Some search terms might only produce a couple, 10 or 20 searches a day, and other search terms might have several thousand a day. You will need a big enough market to target because you will be sharing that market with your competitors.

What it all comes down to in the end is that you have about 10 or 20 competitors on the front page of Google, Yahoo and MSN. You need to do the following well, to compete with these competitors.
  1. Your website needs to have a better presentation than your competitors. This means a more engaging demonstration of the products and services you sell.

  2. You need to come up as high as possible in the search engines either through search engine marketing or paid sponsored ads also known as pay-per-click.

  3. Optimize your website so that search engines can find you organically. This is also known as search engine optimization.
Common Mistakes Beginners Make
  1. They start targeting and promoting keywords before they know the value of the keywords they are promoting.

  2. When using pay-per-click advertising, they direct everyone to the front page of their website. As much as possible, direct your ads to a detailed web page which matches up to your prospective customers search term.
Tips for a Successful Online Advertising Campaign
  1. Have a customized landing page, which takes the prospective customer to the exact product, or service page for which they are searching.

  2. To have a cost effective online marketing strategy there needs to be enough people searching for your product or service.
For example, if someone is searching for a particular type of guitar, your ad should feature that particular type of guitar. The more specific you are and the less searching the perspective customer has to do once they get to your web page, the more likely they are to contact you, buy your product, or take the action you want them to take.

You will need to research which search terms or keywords are searched on more frequently than other search terms so that you can make sure that you have the largest audience possible. You can do this using Google's keyword tool. Doing just this small amount of market research can make the difference between success or failure of your online business venture.

For example, if you're selling Widget A and there's only ten people a day in your area searching for Widget A, you are not going to be very successful. If however, there are 100,000 people a day searching for a Widget A and you only have two competitors who also sell Widget A, then there is room for you in that market.

Google's Keyword Tool and How to Use it
The first place to start with researching your keywords is the Google keyword tool, found here: https://adwords.google.com/select/KeywordToolExternal

Below are some useful features of Google's keyword tool:
  1. You can enter various phrases describing your businesses products or services into the search box. The tool will give you results on different phrases and synonyms matching your description. It will also tell you which search terms produce the largest amount of traffic on a monthly basis.

  2. If you are targeting the entire United States then the monthly traffic column per keyword is very accurate. If you are targeting a particular state within the United States then you would need to divide that number by the percentage of population in that state.

  3. Google's keyword tool also has a column that indicates the average cost per click for each search term. This can be helpful for forecasting how much to price your product or service. For example, if you are selling something for $10.00 and it costs you $10.00 to get enough people to your website before anyone buys your product then you need to rethink your pricing model. If however, your product sells for $20.00 and it only costs you $5.00 in advertising before someone buys your product, then you have a cost effective marketing campaign.
Other Search Engine Marketing Strategies
In addition to pay-per-click, you can pursue search engine marketing techniques such as:
  1. Article Marketing
  2. Directory Marketing
  3. Community Forum Marketing
  4. Channel Partner Marketing
The goal of all of these marketing techniques is to get a higher search engine ranking for the search terms you are targeting. All of the methods above include backlinks to your website. Backlinks to your website is the number one criteria used by search engines to rank your website.

Online Market Penetration
After you have done your market research, the next thing you will want to do is to determine if it is a growing market.

One of the ways you can discover if you are in a growing market is by using Google Trends. When using Google Trends, enter a search term which describes your business or industry into the search box and view the trend line in the results. If the trend line is moving up then you are in a growing market. If the trend line is moving down, then you are in a declining market. This will give you a good indication if it would be worthwhile for you to launch your business.

Another way to tell if there is room for you in a particular market is to look at your online competitors. Often times if their websites have not been updated in a while, it can indicate they are doing a good business. Also, if you have to scroll down to the second or third page of the search results before you find a decent looking web page, that can indicate a large market.

If you want a successful online business, follow these steps:
Do the market research, do a competitive analysis and research the market trends for your industry, then you will be successful in your new online business.

source : Kevin Kielty
Online Marketing Strategy 4.5 5 Beni Sunandar Wednesday, February 18, 2009 Tips for Starting a New Online Business One of the biggest mistakes that many businesses online and offline make is that they do not have a...


43 comments:

  1. wah... info bgus nih
    ayo ayo... yg pada mau bisnis online

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  2. after link ...come again, Your Blog is fantastic, congratulations, I will return more times, drop :) smile 4u
    http://gladyaregita.blogspot.com/
    http://marketvaluer.blogspot.com/

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  3. emang bener mas itu artikel sebernarnya kunci kalau kita dalami dan selangkah demi selangkah kita lakukan dengan teakit easy mak nyus hasilnya, Goo_blog mampir mbaca ya mas

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  4. Nice info friend about tips in online marketing :D

    Thx for the post

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  5. bagus nih..murah meriah.....

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  6. astaga online marketing yah....duh otakku ms dodol buat memahaminyah....

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  7. Good posting for onliner deh....

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  8. nice tips,... keep going broo..

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  9. I find this very imformative. Thanks for sharing it. That's why I included you in my blogroll.

    **********************************
    Your Daily Photo Depot-PhotoDito
    Resources, reviews and personal views-MarkFe

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  10. Semua bisnis memang ada strateginya termasuk bisnis online...good posting...cheers :)

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  11. info yang sangat berguna... thank you my bro.. :)

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  12. rai mampir neh bang...met malam and sehat selalu ya

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  13. Wah mantap neh, cari kamus dulu ah.........

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  14. Nice info. Very useful for those who still learn to start an online business like me. Thanks...

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  15. http.//belguzaranne.blogspot.com2/22/09, 5:32 PM

    MERHABA GUZEL BIR GUN DILEĞIYLE SEVGİLER

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  16. nice info.. mampir donk deh

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  17. hi, lam knal yach..
    misi pak mau nanya, gimana cara buat coment yang kaya gini, boleh minta kodenya, mksh

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  18. Info yang bagus, dan intinya ya belajar....supaya bisa berhasil....:)

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  19. wah..sip tuh postingan..yang lebih penting juga tambahkan beberapa keyword pada tiap postingan dan nge-link ke postingan yg lain..salam sukses paling panas..!!

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  20. emmm... teknik marketing... aq tidak punya jiwa maketing wl kata beberapa tmn2ku aq cukup bisa mengajak orang - orang dan sprtinya mmiliki jiwa trsebut,, emmm,, i don't think so.. so, jd pgn belajar deh..

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  21. marketing susah,,,,,,,,,,,,,,,,,,,
    moga aja membantu....hehehehe

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  22. yupz,, top markotop deh untuk artikelnya,,,

    terus berbagi sobat,,untuk hasil lebih baik,,,

    salam manis dari saya,,,

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  23. what a nice info here, you must be a marketing expert :)

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  24. artikelnya supeeeer sekali..
    keep share boss..

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  25. meskipun saiya pusing mbacanya, tapi artikel diatas sanagat berguna :)

    makasih infonya :D

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  26. biarpun baca sambil bolak-balik buka kamus..tapi artikelnya mantafff..thanks ya

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  27. Kalo bisnisnya gado-gado gimana sob???
    Aku gak bisa membuat satu campaign terus menerus nih.
    But, thanks for sharing yaa...

    Cheers, frizzy.

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  28. kunjung ahh..ayo ayo segera dengarkan dan free donlot lagu2 IWA di kampung-indie, jgn lupa comment buat lagu IWA:buttrock:

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  29. wah manfaat nih tips-nya buat yang mau membangun bisnis di dunia lain..:)
    thx banget buat bagi2 tipsnya.. jangan bosen dong..:)

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  30. Nice info, I will try it... TQ

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  31. Woww..great ost guys,,i think this useful for me about online marketing. Thanks for share.

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  32. waah, engllish toh, yaaa wes aku baca 1 paragrap aja. hehehee

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